Strategy Analysis on Retaining Customers Adherence based on C2C E-commerce Plateform

摘要：

Nowadays,more and more consumers begin to turn to shopping on the internet.During the development of the internet,the C2C E-commerce Mode becomes one of the main directions in recent years.This disquisition analyzes the results which are studied by the scholars home and abroad about the connotation of customersadherence and factors of influence.It establishes the model of customersadherence based on the C2C E-commerce Platform,and it brings forward the strategy further which is exerted in the competition for the e-commerce enterprises.The strategy is mainly used to maintain customersadherence.

关键词： C2C E-commerce customersadherenc

作者: BAO Xiaoyue ZHAO Hongmei HE Fangning

作者单位: Institute of Management,Tianjin Normal University,Tianjin,300387,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 3-7

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）