Corporate Social Responsibility in Service Industry

摘要：

Corporate social responsibility has become an important issue which the Chinas service enterprises have to face,how to understand and enhance corporate social responsibility have the extremely practical significance.This paper discusses the contents and meanings of Chinas service enterprisescorporate social responsibility and the existing problems as well as how to establish and strengthen corporate social responsibility system in China.

关键词： Corporate social responsibility Service industry Present situations Countermeasures

作者: XU Dayou ZHANG Zhuo

作者单位: School of Business Administration,Guizhou College of Finance and Economics,Guiyang,P.R.China,550004

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 235-239

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）