Evolvement and Prospect of Study on Word-of-Mouth Communication

摘要：

Based on the review of theory of Word-of-Mouth both from abroad and domestic,this paper summarizes evolvement of abroad study and the domestic status quo.In order to fill research gaps,we point out the direction for future study and make a prospect of for Word-of-Mouth marketing.

关键词： word-of-mouth communication research evolvement research prospect

作者: LIU Kanning

作者单位: Chengdu University of Information and Technology

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 62-65

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）