Value Element Components and Marketing Strategy of Service

摘要：

Nowadays,service plays an important role in the market,and has become a core value provider.In previous research,description and analysis over service products arent in-depth analysis over value composition and essential relations,so it is difficult to provide strategic guide to service product in aspect of value marketing.This paper analyzed service product in aspect of value,summarized major value element components in service product,as well as relations between various value elements,and summarized systemic strategy of service marketing.

关键词： Service product value elements marketing strategy

作者: SUN Xuanzhong WANG Jing

作者单位: Business School,China University Of Politics Science and Law,Beijing,100088,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 208-212

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）