Study on Agriculture Export Enterprises in China under Challenge of Green Trade Barriers
Agricultural product export has always been an important component of Chinas foreign trade,which plays a significant role in the countrys economic development.However,during the internationalization process of Chinas agricultural products,green trade barriers such as strict standards for pesticides residue limits,sanitary and phytosanitary measures,packaging and labeling requirements have become the major barriers for exporting.In the era when the international community is getting increasingly conscious of environmental protection and food security,the adoption of green marketing has become the very strategy which can help Chinas agricultural product export enterprises overcome such green barriers.This research paper pinpoints specifically the marketing strategies available to these enterprises.
green marketing agricultural products export green trade barriers
XU Haiqing
School of Business,Inner Mongolia Finance and Economics College,Huhhot,010051,China
国际会议
2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)
天津
英文
81-84
2008-05-01（万方平台首次上网日期，不代表论文的发表时间）