An Empirical Examination of Factors Affecting Consumer Adoption of Health Service based on the Internet of Things
Health service based on the internet of things has just begun to face the market in recent years.The preliminary problem is to get large scale of consumer adoption.Drawing on the UTAUT theory and perceived risk,adding in cost and privacy concern,a model of factors affecting the adoption of health service based on the internet of things was proposed.Structural equation modeling analysis was conducted to test the hypotheses.The results indicated that performance expectancy and social influence can positively affect consumer adoption behavior through increasing adopting intention,whereas cost can negatively affect adoption intention and decries adoption behavior of customers.Perceived risk has direct negative effect on consumer adoption behavior.This research implies that service providers need to focus on performance expectancy,social influence,perceived risk,and service price in order to achieve effective market promotion.
the internet of things health service consumer adoption
Weihua Liu Yupeng Liu Qiang Li
School of Economics and Management,Harbin Institute of Technology,Weihai
国内会议
China Marketing International Conference 2015 (2015中国市场营销国际学术年会)
西安
英文
179-190
2015-07-24（万方平台首次上网日期，不代表论文的发表时间）