A Research on Channel Conflict”s Types and Solution Choice-Channel Relationship Strength Perspective

摘要：

　　Because of the inevitable conflict between channel members,it has important value to explore the conflict resolution mode.The research discusses the relationship between attitude response,conflict types and its” solve measurement,and the intermediary effect of channel members” relation strength.The study found that: different types of channel conflict,the attitude of channel members and intends to solve in different ways,functional conflict occurs,tend to adopt negotiation mode; the strength of the relationship between channel members is different,the face of the conflict to be taken to solve the different ways,strong relations tend to adopt negotiation mode,weak relationships tend to take hard solution; conflict attitude and reaction time of channel members is different,the methods for solving different ways; resistance characteristics of the channel members tend to take hard way,compromise type traits of the channel members tend to adopt negotiation mode.

关键词： Channel conflict solution Choice relationship strength

作者: Sisi Huang Chuncheng Li

作者单位: Huazhong Agricultural University,Wuhan,Hubei,430070

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 103-119

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）