An empirical Study on the Gap between Employment Requirements and Undergraduate Perception based on market orientation theory
Based on market orientation theory,universities should educate their students according to firm”s requirements.This is why hiring qualified employee and finding suitable job are sometimes not easy for both firm and college students,for there are ”employment gap” between them.This study focuses on firms in Guangzhou,and aimed at college students majoring in economy and management,to determine the employment requirements though data collection and in-depth interviews.Questionnaires are issued to firms and undergraduates and data is collected and analyzed to test their perceptions gap.The research results show that there are perception gap between firms and students on both factors and items.Firms and undergraduates view background and capability components differently based on factor and reliability analysis; they view 6 items significant different based on independent sample T-test.
market orientation employment requirement undergraduates perception gap
Xiaoyu Wang Chengzhi Long
School of Business Administration,South China University of Technology,Guangzhou,Guangdong,China 510 Guangdong University of Finance,Guangzhou,Guangdong,China 510521
国内会议
China Marketing International Conference 2015 (2015中国市场营销国际学术年会)
西安
英文
392-402
2015-07-24（万方平台首次上网日期，不代表论文的发表时间）