Integrating Big Data Marketing to the Diffusion of Product Innovation in the Social Network Context

摘要：

　　The diffusion of product innovation has long been recognized as essentially a process by which the product innovation is communicated among members of a social system through certain channels over time(Roger,2004a).

关键词： Diffusion Innovation New Product Marketing Social Network Big Data

作者: Ben S.Liu T.Steven Chang

作者单位: Department of Marketing Quinnipiac University Hamden,Connecticut Department of Marketing & International Business Long Island University,Post Long Island,New York US

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 427-430

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）