会议专题

2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

总文献量: 36篇会议类型: 国际会议会议地点: 长沙主办单位: 湖南省管理科学学会;湖南省市场学会;中国市场营销研究中心会议日期: 2012-06-02

文章浏览

An Empirical Research on Factors Influencing the Information Disclosure of Internal Control Deficiencies of Listed Companies

HUANG Xincen ZHOU Lan LIU Yuting

Influence of FCI on Self-brand Connection

JI Jing YAO Bin XU Kai

Marketing Strategy Choice Based on ERP Market Development Stages: Evidence from China

XU Zhaoxia

Why Consumers Like Sharing on the Internet?

MU Lin CAO Huarui YAO Tang

The Empirical Study on the Rural Residents Face Influencing the Renqing Consumption

LEI Qi

The Theory and Empirical Research of Customer Marketing Based on Satisfaction

CHEN Jingdong LIU Yidan

Dynamic Effects of Negative Consumption Emotions on Consumer Loyalty--An Empirical Research Based on Product HedonicUtil itarian Value Failure

FENG Jiao LV Yilin HE Qingwen

Development of Media Industry and Marketing Innovation

SUI Yutong LI Yang

Research on the Mechanism of Technological Innovation Collaboration on Supply Chain

LIU Haiyun

Players of Network Information Dissemination and Its Motivation

SU Lei

Exploring Value Co-creation in Online Group Buying: A Consumer Perspective

SONG Ping SUN Yueyao

A Research on Citizen E-participation and Government Image Management: Based on the E-ladder Theory

ZHAO Dan

Study on the Spill-over Influences of Manufacturer Brand on Private Brand: Based on the Perspective of Consumer Perception

ZHOU Yi ZHANG Ke

Why Customers Like Technology Interface Creative Leisure Activity?

ZHENG Qiuying YAO Tang MU Lin

Academic Competitions: The Road of Marketing Innovative Talents Cultivation in Marketing Major---Xinyu University as Example

LIU Lixin JIAN Ling CHEN Xia

The Problems and Solutions of Supermarkets Price Fraud

CHEN Zhuanqing

How Should Unaffected Brand Advertise During Its Competitors Product Crisis?

ZHANG Yang YU Ning

Media Countermeasures to Expand Green Consumption Demand from Perspective of Consumption Re-culturing

YAN Jiashui

Constructing the Market-oriented, Ability-cored Marketing Professional Talent Training Mode

ZHANG Yi FU Xin

The Empirical Research on Financing Instrument Choosing of Chinas SME Listed Companies

WANG Baoqian DAI Bihao