Academic Competitions: The Road of Marketing Innovative Talents Cultivation in Marketing Major---Xinyu University as Example

摘要：

This article analyzes problems about marketing innovative talents cultivation of university in china; proposes to develop academic competitions as the main method to cultivate marketing innovative talents, builds models which encourage students to participant in academic competition and applied in the teaching practice, accordingly gain excellent teaching effect. The author elaborated in the aspects of introducing academic competitions into graduation project, building training practical teaching model in form of competition and setting up course academic competitions.

关键词： Academic competitions Marketing Innovation Talent training Xinyu University

作者: LIU Lixin JIAN Ling CHEN Xia

作者单位: School of Economy and Management, Xinyu University, P.R. China, 338000 Shangrao University Library, 334000

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 141-145

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）