Exploring Value Co-creation in Online Group Buying: A Consumer Perspective
Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within online group buying. This study reveals that there are different mechanisms underlying value co-creation. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the strategy of value co-creation between a group buying website and its customers.
Group buying Value co-creation Business-to-team alliance
SONG Ping SUN Yueyao
School of Economic and Management, Shandong University of Science and Technology, P.R. China,266590 Economic School, Shandong University, Jinan, China, 250100
国际会议
长沙
英文
34-37
2012-06-02（万方平台首次上网日期，不代表论文的发表时间）