Media Countermeasures to Expand Green Consumption Demand from Perspective of Consumption Re-culturing

摘要：

In the background of financial crisis, the exportoriented strategy of China is facing a huge challenge. To boost the domestic demand is of great importance for national sustainable economic growth. The low consumption rate, however, restricts the effectiveness of macroscopic adjustment and control of expanding domestic needs. Confucianism, a conservative cautious consumption culture, is playing a significant role as reflected from the low consumption rate. The media is the key to the consumption re-culturing. Therefore, seeking media countermeasures to expand green consumption demand from perspective of consumption re-culturing and releasing deep restricts of Confucianism on consumption will tender a new perspective and idea to the policy innovation of domestic need expansion.

关键词： Consumption culture Green consumption Expansion Media countermeasure

作者: YAN Jiashui

作者单位: Hunan Mass Media Vocational Technical College, Changsha, Hunan, China, 410100

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 179-186

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）