会议专题

China Marketing International Conference 2017 (2017中国市场营销国际学术年会)

总文献量: 88篇会议类型: 国内会议会议地点: 北京主办单位: 华人学者营销协会;对外经济贸易大学会议日期: 2017-07-14

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基于中国文化因素的汽车营销策略研究

武少玲王江华王楠

Customer Groups in the Course of Advertising Cooperations

Erika Seres Huszárik László Józsa Zsuzsanna Tóth

认同关联理论下仿冒奢侈品使用者对正品感知的影响研究

单娟覃宏羽

交易型旅游虚拟社区成员的感知价值对社区认同的影响研究--以感知社区社会关系和感知社区交换关系为调节变量

连莹莹卜慧美曹婷

Perceived consumer effectiveness in case of different sustainable behaviors:Typology of Polish consumers

Aleksandra Burgiel Jolanta Zralek

Usage of franchising in social business model

Marta Zió(l)kowska

Consumer choice of store brand across the store factors a case of personal care retailer

Fan Xiaojun Jia Huimin Li Jie

基于网络购物的感知质量与消费者关系质量的实证研究

廖夏石贵成施扬

The Parasocial Interaction Research between Enterprises and Fans in WeChat

Wang Xinxin Wei Si

Exploring Chinese Firms” product positioning strategies in Emerging Markets:An Empirical Study

Iwaloye Ojo Olukayode Ayantunji Gbadamosi Im Hong Kei

The Bright Side of Dallying in A Matching Market,Despite Being Mostly Dark

Dai Yao Chuang Tang Junhong Chu

90后大学生网络游戏消费金钱和时间对自我效能与逃避现实链式中介效应的研究

霍伟航孟婷钟皓

Performance and Prospect of Tea Tourism in India with Special Reference to the State of Assam

Pranjal Bezborah Horen Goowalla

互联网+背景下生鲜农产品电子商务营销模式构建

肖锴

Running Status,Dilemmas and Strategic Choices of The Express Market Based on the LEIS Situation--Based on the 2008-2016 Delivery Industry Data

Chunlei Zhao Lingyu Dai Yang Liu

Constraints on the Way to Intended Change

Lin Shi

应用开发商对APP可发现性的影响因素实证研究

任卓异姜凌庞川

The Thinking of College Ideological Work Innovation In the Background of Big Data Era

Zhao Qian

Advancing Cross-Border Education Exchange:The Case of Taiwan and the U.S.

Steve A.Varela

传统文化学习及践行对企业绩效的促进研究--基于山东京博的案例分析

李波段丽君