Customer Groups in the Course of Advertising Cooperations
Organization of customer relationship management is one of the most complexbusiness challenges business leaders face.The ability to cooperate is one of the fundamental and essential prerequisites for establishing successful business relationships,and maintaining customer relationships is an extremely important task.The process of establishing,managing and maintaining a relationship is a complex activity that can dynamically change over time,as new issues arise continuously.This paper identifies potential customer groups on the Slovak advertising market during the co-operation phase of business life cycle models.Identifying customer groups helps the work of advertising agencies,as they can convince their customers with different personalized offers and encourage them to build a long-term business partnership.Based on our analysis,we identified three customer groups on the Slovak advertising market that react differently to non-business events,show different loyalty and have different ideas regarding their future work.
customer groups cooperation loyalty joint work
Erika Seres Huszárik László Józsa Zsuzsanna Tóth
J.Selye University,Bratislavská cesta 3322,94501 Komárno,Slovakia Széchenyi István University,9026 Gy(o)r,Egyetem ter 1
国内会议
China Marketing International Conference 2017 (2017中国市场营销国际学术年会)
北京
英文
289-304
2017-07-14（万方平台首次上网日期，不代表论文的发表时间）