Performance and Prospect of Tea Tourism in India with Special Reference to the State of Assam
Tourism is a contemporary concept researched and talked about since the beginning of the 21st century.It is a wonderful tourism concept associated with tea estates.The tea estates,the process of tea plucking,tea producing,cultural festivals of the tea tribes and staying at the tea bungalows are part this tea tourism attraction.This is a kind of unique tour experience connected to nature.Tea tourism is already popular in countries like China,Sri Lanka and Kenya.It is now catching up in India..”Tea tourism” broadly includes the overall experience of tourists in the midst of a tea estate,staying in a heritage bungalow,home-stay feeling in a tea-village or in a modern resort.Trekking in the natural beauty of lush tea estates,undertaking a tea-testing session,visiting a modern tea factory and even trying one”s hand at plucking tea leaves are all within the idea of tea tourism.Tea tourism is such a wonderful and recreational concept that can satisfy the taste of tourists” interest.It provides tourists the opportunity to avail all information and experience related to tea.Tourists can spend time amidst natural beauty of tea estates,enjoy nature walk,trekking,rafting and even playing golf.This paper makes an attempt to highlight and study issues relating to the performance of the Assam tea tourism sector including foreign and domestic tourist arrivals and make suggestions for the improvement of tea tourism in India with special reference to the state of Assam which produces more than fifty per cent of Indian Tea.
Tea Tourism Tea Estates Estate Bungalows Tourist Destination
Pranjal Bezborah Horen Goowalla
Department of Commerce,Dibrugarh University.Dibrugarh.Assam.India Department of Accountancy.Mariani college.Jorhat.Assam.India
国内会议
China Marketing International Conference 2017 (2017中国市场营销国际学术年会)
北京
英文
429-443
2017-07-14（万方平台首次上网日期，不代表论文的发表时间）