Usage of franchising in social business model

摘要：

　　This paper is a conceptual study on the social enterprise scaling up strategy using franchise business model.The paper is descriptive in nature and the longitudinal case study research approach has been used.Social franchising has been utilised by the social sector in a variety of ways,yet franchising as a form of social entrepreneurship context is a new area of research.The paper examines franchising by analysing the model and its usage for satisfying social needs and is based on an overview of literature available on the subject,as well as the analysis of the accessible data.Moreover,the study provides basic characteristics and knowledge for future in-depth research with regards to this topic.

关键词： Franchising Franchise Social business model

作者: Marta Zió(l)kowska

作者单位: Warsaw School of Economics

会议类型: 国内会议

会议名称: China Marketing International Conference 2017 (2017中国市场营销国际学术年会)

会议地点: 北京

会议语种:英文

页码: 764-784

在线出版日期: 2017-07-14（万方平台首次上网日期，不代表论文的发表时间）