会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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赔笑脸还是表同情?网络表情符号类型对消费者宽恕意愿的影响--基于感知真诚性视角

马瑞婧凡文强

微电影广告的意义和价值

严鸿基李昭成

Research on Online Customer Purchase Stickiness

Lu Meili Ye Zuoliang

不确定性规避对冲动性消费的影响--以自我调节为中介

葛慧明秦垚

Study on Construction of Harmonious Corporate Culture Based on Humanistic Care and Psychological Counseling

Bai Kun

共创还是共毁:基于在线评论的高星级酒店顾客的机器人服务体验分析

陆晓倩庄贝妮李玉磊

雇主品牌知识的测量与诊断

高昉

Exploration on the Integration Mechanism of Tourism Industry

Liao Wenguo

基于数据挖掘的大学生理财认知与行为偏好研究

郑莉廖歆悦许巧治王建骅

Analysis on the Problems and Countermeasures of Digital Resource Construction in Library

Fang Liu

The Effects of Urgency on Consumers” Purchasing Intention:The Mediating Role of Conformity Behavior

Shizhe Wang Yanchen Li

网络隐私悖论研究述评与展望

王志华姜凌杨国亮

Inheritance and Promotion of Brand Culture of ”Chinese Time-honored Brand”

Xu Yanhua

Market Research on the Influencing Factors of College Students” Data Usage

Xiaoyu Wang Weinan Zheng Yingying Le Lu Chang Sisi Chen

基于扎根理论的广告诉求作用机制研究

温琼娟王心媚

新型工业化与生态文明协同推进实证分析

周蓉邓学勤

Discuss on the Material Factors of Visible Display and the Construction of Catering Brand

Haiyan Miao

基于路径依赖的小微物流企业创业集聚分析

殷永生

Bibliometric Analysis of Research on Brand Equity:Brand Equity in the Digital Age

Yi Cui Xiaoning Wang

The Importance of Factors Influencing the Travel Intentions of Chinese Sightseeing Cultural Tourists towards Foreign Countries

Jinzhong Ren Thomas Lawrence Long Ruqian Liang