会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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零售环境中冷暖氛围的研究综述及展望

庄贝妮姜凌

The Impact of Tourists” Green Social Identity on Their Visiting Intentions to Green Destinations:The Moderating Role of Self-Congruity

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

情境消费者脆弱性:量表开发与验证

任金中 Thomas Lawrence Long 梁儒谦

Research on the Tourism Enterprises” Service Innovation Mechanism in the Background of Mobile Internet:A Case Study Based on Plateno Hotel Group

Sun Wei Li Heng Zhao Xinshuai

网络品牌社区的顾客承诺研究

廖夏石贵成孔卿张素嘉

An Analysis of the Development Path of Contemporary Higher Education at the Level of Philosophy of Philosophy

Zhang Qilin Zhou Rui

品牌原产地消费者相对偏好的测量

张耘堂

利他还是利己?产品回报型众筹模式下的亲社会行为分析

刘晓峰章红

Smart Tourism and Marketing:WiFi Positioning for Tourism Patterning

Pak Hou Che Caleb Huanyong Chen

The Comparison of New Confucianism and Conscious Capitalism

Jiazhen Yang Ping Zhang Tewei Wang

Research on the Spatial Pattern and Spatial Effect of China”s Marine Science and Technology Innovation Capability

Zhang Peng Yu Wei Hao Jingjun

The Impact of Group Formation on Purchase Intention of Social Identity Signaling Products

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

A Summary of Research on Evaluation of Bicycle-Sharing Business Model

Zhao Mengen Zhang Shaoqiu

Research on Coordination and Optimization of Sustainable Emergency Supply Chain under Uncertain Environment

Xing Liu

The Impact of Situational Social Identity Cognitive Dissonance on Irrational Buying

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

消费者对延伸产品购买意愿影响因素的研究

谷佳正秦垚

Research on the Realization Path of Tourism Ecological Compensation in Nature Reserves

Liao Guangping

新社交APP购物之在线客户体验研究

韩旭石贵成张怡南

Research on the Moderating Effects on Regional Economic Development Factors of the Shanxi Commercial Culture,Confucian Commercial Culture,Cantonese Commercial Culture and Yangtze River Delta Commercial Culture

Hao Jingjun Zhang Peng

红顶儒商胡雪岩的商业成功之道

吴小平刘甲朋张其林