会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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Inheritance and Promotion of Brand Culture of ”Chinese Time-honored Brand”

Xu Yanhua

Market Research on the Influencing Factors of College Students” Data Usage

Xiaoyu Wang Weinan Zheng Yingying Le Lu Chang Sisi Chen

基于扎根理论的广告诉求作用机制研究

温琼娟王心媚

新型工业化与生态文明协同推进实证分析

周蓉邓学勤

Discuss on the Material Factors of Visible Display and the Construction of Catering Brand

Haiyan Miao

基于路径依赖的小微物流企业创业集聚分析

殷永生

Bibliometric Analysis of Research on Brand Equity:Brand Equity in the Digital Age

Yi Cui Xiaoning Wang

The Importance of Factors Influencing the Travel Intentions of Chinese Sightseeing Cultural Tourists towards Foreign Countries

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

零售环境中冷暖氛围的研究综述及展望

庄贝妮姜凌

The Impact of Tourists” Green Social Identity on Their Visiting Intentions to Green Destinations:The Moderating Role of Self-Congruity

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

情境消费者脆弱性:量表开发与验证

任金中 Thomas Lawrence Long 梁儒谦

Research on the Tourism Enterprises” Service Innovation Mechanism in the Background of Mobile Internet:A Case Study Based on Plateno Hotel Group

Sun Wei Li Heng Zhao Xinshuai

网络品牌社区的顾客承诺研究

廖夏石贵成孔卿张素嘉

An Analysis of the Development Path of Contemporary Higher Education at the Level of Philosophy of Philosophy

Zhang Qilin Zhou Rui

品牌原产地消费者相对偏好的测量

张耘堂

利他还是利己?产品回报型众筹模式下的亲社会行为分析

刘晓峰章红

Smart Tourism and Marketing:WiFi Positioning for Tourism Patterning

Pak Hou Che Caleb Huanyong Chen

The Comparison of New Confucianism and Conscious Capitalism

Jiazhen Yang Ping Zhang Tewei Wang

Research on the Spatial Pattern and Spatial Effect of China”s Marine Science and Technology Innovation Capability

Zhang Peng Yu Wei Hao Jingjun

The Impact of Group Formation on Purchase Intention of Social Identity Signaling Products

Jinzhong Ren Thomas Lawrence Long Ruqian Liang