会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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外乡村旅游研究知识图谱分析

黄锐卜慧美

电商平台中意见领袖对用户购买意愿影响的研究

林颖欣石永东刘炯

Exploring the Impact of Mobile Promotion Period and Customer Engagement on Mobile Promotion Performance

Sui Yuepeng Fu Weili Lu Bo Li Guoxin

Research on Consumers” Emotions and Behaviors Response in Product Injury Crisis

Wen qiongjuan Lin hognzhen Deng ni

”虚拟偶像”代言:现象、机制和影响因素

冯源姜凌

二次元IP跨界营销对消费者品牌态度的影响

熊英

The Study of Influencing Factors of Social Support Under Social Commerce to User”s Behavior

Yueyang Zhang Yongdong Shi Ya Lan

Better or Unchanged:How Quality of Photos Affects Evaluations of Your Experiences?

Huijuan Ruan Ying Xiao

疫情宅经济对”短视频+”商业模式的影响探析

刘予杰

Research on the Data Mining Based on Cloud Computing

Laixi Luo Yu Zhu

The Study of Subjects” Matching of Industry-University Collaborative Innovation

SongWei

大湾区建设与澳门跨境电商的机遇与趋势--中葡人民币商贸服务平台

王超王坚

Research on Brand Value Enhancement Strategies of Retail Enterprises Under the Background of Mobile Internet--Take Inzone Group as an Example

Yongsheng Yin

试论道教伦理思想在现代商业伦理道德中的价值

袁春霞

用户体验对手机网络游戏成瘾的研究

黄谦石永东

品牌感知价值对青年公益参与意愿影响的实验研究--以澳门青年为例

徐劲飞凌玲

The Role of Cultural Heritage in Tourism Route Design and Marketing

Caleb Huanyong Chen Pak Hou Che Allan K.K.Chan

Research on the Quality Evaluation Strategy and Practice of Informatization Teaching in Colleges and Universities

Yu Zhu Laixi Luo

县级医院远程医疗应用及效果研究--以广元市朝天区人民医院为例

边文阳余伟萍李勇

饮料绿色包装设计对购买意愿的影响研究--以消费者社会责任感为中介

陈美霖张蔚鴒