会议专题

China Marketing International Conference 2016 (2016中国市场营销国际学术年会)

总文献量: 76篇会议类型: 国内会议会议地点: 青岛主办单位: 香港城市大学;中国石油大学;加州大学河滨分校;伊利诺伊大学厄巴纳-香槟分校会议日期: 2016-07-08

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我国电子商务的发展及其促进因素分析

张秋柳

同辈压力对情境消费者脆弱性的影响机制

任金中

The Effects of Company-cause-customer Fit on the Consumer Trust and Purchase Intent in Cause-Related Marketing

Li Yingji Song Inam

Devising a Research Model to Examine Adoption of Mobile Commerce Affected by Huxiang Culture

Huang Rong

绿色产品一定更畅销吗?--消费者自我建构对绿色产品购买意愿的影响研究

张广玲王凤玲朱晓丽

Patient-centered Care under Health Care Reform in China

Ruijing Ma Sandra S Liu Chien-Yi Hsiang

Network Positions and Contributions to Online Co-creation

Xue Yang Guoxin Li

制度距离、渠道治理与分销商机会主义行为研究

杜鹏缪莎陈婷

Pathologies in Customer Behavior on Medical Services Market

Justyna Matysiewicz S?awomir Smyczek

Study on Strategies for Collaborative Innovation of Technology-based Micro Enterprises

Huang Lan-lan Gu Xin Wang Tao

基于社会规范影响的可持续消费行为研究述评

叶楠侯立松黄荟颖

项目教学法在《市场调查与预测》课程中的应用

张俊利

Humble Opinions on Restaurants O2O Marketing

Hai Yan Miao

大数据背景下基于要素的商业模式创新

高佳

The Influence of Airline Service Quality on Customer Attitudes and Behaviors after Flight Delays:A Netnography Study Based on Public Opinions from Sina Micro

Jingwen Zhang Qi Cheng Jake Ansell

Customer-Perceived Value Impacting on Customer Satisfaction,Brand loyalty,and Behavioral Intentions--An Empirical Study of Cell Phone Users

Yun Cheng Yong Liu Lin Jiang

背靠大树好乘凉?餐饮企业进驻集群对购买意愿的影响研究

张超张曼白奔

顾客感知价值、顾客能力对顾客继续使用自助服务技术的影响研究

彭艳君高翁玉

在线评论对消费者众筹项目投资意愿影响机制研究

唐玮璘

The Empirical Study of Consumer Purchase Decision Based on the Double-entry Mental Accounting Theory

AN Qiang-shen CAO Hong-jie