Humble Opinions on Restaurants O2O Marketing
0nling,restaurants O2O can complete the auxiliary of repast,such as reservation,ordering and payment; Offline,the customers can demand enjoining the food either at home or in the restaurants.The existing restaurants O2O models are mainly with the aid of third party platform and self-building.But the consubstantial trend and single means can not satisfy the personalized demand.Facing the changes of the new market and technology,the restaurants need a new market positioning to satisfy the new demands by efficient value chain and omnidirectional extension.This process requires the perfection of honesty system and the improvement of infrastructure and it can seek the effect of a local business district to cultivate the market.
Restaurants O2O Market Positioning Value Chain Integration
Hai Yan Miao
Shandong Yingcai University Jinan,China
国内会议
China Marketing International Conference 2016 (2016中国市场营销国际学术年会)
青岛
英文
303-310
2016-07-08（万方平台首次上网日期，不代表论文的发表时间）