会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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A Summary of Research on Evaluation of Bicycle-Sharing Business Model

Zhao Mengen Zhang Shaoqiu

Research on Coordination and Optimization of Sustainable Emergency Supply Chain under Uncertain Environment

Xing Liu

The Impact of Situational Social Identity Cognitive Dissonance on Irrational Buying

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

消费者对延伸产品购买意愿影响因素的研究

谷佳正秦垚

Research on the Realization Path of Tourism Ecological Compensation in Nature Reserves

Liao Guangping

新社交APP购物之在线客户体验研究

韩旭石贵成张怡南

Research on the Moderating Effects on Regional Economic Development Factors of the Shanxi Commercial Culture,Confucian Commercial Culture,Cantonese Commercial Culture and Yangtze River Delta Commercial Culture

Hao Jingjun Zhang Peng

红顶儒商胡雪岩的商业成功之道

吴小平刘甲朋张其林

Research on the Evolution and of Provincial Entrepreneurship Inequality in China

Li Cunchao

Gamification in Marketing:A Bibliometric Review

Yanhe Li Yanchen Li Kunshu Ma

互联网时代汽车4S店商业模式创新路径研究

王秀丽

善因营销与感知企业伪善

盛小丰石贵成

基于大数据分析的旅游体验时间差异研究--以全国第一批5A级景区为例

惠红李鹏飞张仁军

消费者有机食品购买行为的影响因素实证研究--以武汉市消费者为例

陈艳秋陈优刘梅

创业学习、机会能力与新企业商业模式创新

陈寒松陈蜀雯

Research on Corporate Brand Culture Communication Strategy in The New Media Era

Sun Wen

Why Do Customers Pay for Online Entertainment Services? Empirical Data from an Emerging Market

Viet Dung Trinh Thai Son Nguyen

The Influence of Employer Branding on Job Satisfaction and Turnover Intention

Jason Lim Chiu Jao Joshua Fajardo Paul Nathan Lopez Rosalyn G.Perkins

Research on the Influence of Origin Gene on the Trust of Special Agricultural Products

Xiao Kai Xie Mei-Yan

The Formation Mechanism of Internet Popular Tourist Destination--Research Based on The Content Characteristics of Weibo

Zhang Renjun Cui Fang Hui Hong