Research of Micro-blog Marketing Pattern on Tourism Taking the Official Micro Blog of Jiuzhai Valley for Example
In this paper, we take the official micro-blog of Jiuzhai valley for example to find the transmission power of the official micro-blog and to study an effective way on regional tourism resources marketing for the management department. In internet age, the advantage that we make use of micro-blog in tourism marketing stands out. As a new type of network media, micro-blog is not to replace the traditional media and marketing means, but in harmony with them. At the same time, it requires the tourism management department to make a perfect way to supervise and control the risks for the openness and uncontrollability. This paper is to provide an effective model for the official micro-blog in tourism marketing.
Jiuzhai valley Micro-blog Marketing
JIANG Xiangyang GU Hanwen GAN Bo
College of Business Administration, Hunan University of Commerce, Changsha, 410013
国际会议
长沙
英文
21-26
2012-06-02（万方平台首次上网日期，不代表论文的发表时间）