Study on the Relationship Between Customer Experience and Brand Identification of Service Industry

摘要：

The article study the consumption experience of consumer with service brand, it proposes the general concept and methods how service enterprises build the service brand experience structure and design the service process that stimulates customer experience, it stressed the important role of customer participation so as to make the specific and concrete strategies and methods of service experience brand for the service enterprises that competitively.

关键词： Customer experience Service brand Brand building

作者: LIU Zhi

作者单位: School of Tourism Management, Hunan University of Commerce, Changsha, Hunan, 410205

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 52-55

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）