New Technology and Marketing Innovation——Base on Leading Trade Terms into Pricing System

摘要：

This article analyzes third-largest trade terms system on the worlds simply, noting that Incoterms of the International Chamber of Commerce to develop application system has been widely accepted by the international community and, which is due to its advancing with the times and keeping on marketing innovation. Reference to United States enterprise using so-called FOB term in product pricing, author puts forward to use Incoterms 2010 overall for product pricing system in domestic trade at the first time in china. This article through a typical case of domestic trade disputes makes a show of using trade terms to enable enterprises to obtain maximum economic benefits with minimal cost.

关键词： Marketing innovation Incoterms 2010 Domestic trade Pricing strategy

作者: ZHAI Jiangnan

作者单位: Hunan Radio & Television University, P.R. China, 410004

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 86-91

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）