Discussing About Marketing Methods Innovation in New Era
This paper proposes that it is quite important to do some marketing innovation in New Era. First introduce the necessary and the definition of marketing innovation, marketing innovation is essential for the survival and development of enterprises, marketing innovation refer to the process of aiming at changing or innovating marketing elements. After the analysis of the advantages of electronic commerce, mobile electronic commerce and the internet brand management, then put forward the Marketing Innovation methods: E-mail marketing, Database marketing, Virussales marketing, Partnership Marketing, Network PR and Blog marketing. In conclusion, in order to win the competitive advantage, enterprises must innovate their marketing methods.
Marketing innovation Enterprises Internet New era
MA Zhiping TANG Ping
Management Department, Beijing Youth Politics College, 100102
国际会议
长沙
英文
104-107
2012-06-02（万方平台首次上网日期，不代表论文的发表时间）