Overview on Research of Customer Satisfaction Degree

摘要：

In this paper, the definition of customer satisfaction and related factors affecting customer satisfaction as well as customer satisfaction model were discussed. According to existing problems of research on current customer satisfaction degree, the paper put forward the direction of further research, which provided some suggestions to improve research of customer satisfaction.

关键词： Customer satisfaction degree Influencing factors Model Direction of research

作者: SUN Xiaoling LIU Ruihan LU Ruixue

作者单位: Economic and Management School, Beijing University of Agriculture, Beijing, China, 102206

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 121-127

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）