The Discussion of Application Marketing Talents Training Mode of Local Undergraduate Colleges Based on the Business Needs
This article puts forward to four problems, a marketing professional training objectives not adjusting to the requirements of enterprises, the lack of the curriculum setting mechanism corresponding to the actual needs of enterprises, marketing professional teaching methods falling behind, marketing professional teaching teachers lacking through studying the marketing professional teaching mode. The article thinks that application marketing talents are trained from the beginning of the transformation of the training mode, thefour 1 training mode should be constructed. The article proposes four measures that clearing training objectives and changing training plan; establishing curriculum mechanism based on four 1; improving marketing professional teaching method; strengthening marketing professional teaching construction mechanism.
Enterprise demand Application Marketing personnel Training mode
YAO Shenghui
Buniness Institute, Jiujiang University, Jiujiang, China, 332005
国际会议
长沙
英文
128-131
2012-06-02（万方平台首次上网日期，不代表论文的发表时间）