Marketing Personnel Training Based on Competency Model

摘要：

Based on the analysis of the competency and the studies of scholars on the marketing competence of talents, this paper sums up the marketing talent characteristics of competency and puts forward the marketing talents training mode. Marketing talent cultivation based on competency should be presented in the design of curriculum system, selection of teachers, teaching methods, social practices, and the shaping personality.

关键词： Competency Marketing professionals Training mode

作者: ZHANG Jinhuan ZHAO Jiana

作者单位: Department of Economic Management, Shijiazhuang University, 050035

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 146-150

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）