The Factors that Influence the Evaluation on the Exporting Products of Chinas Household Electrical Appliance

摘要：

This paper took Haier products in the European and American markets as an example. Through the methods of deep expert interviews, questionnaires and other methods, this paper summarized the factors. This paper recommended Chinas household electrical appliance industry to further enhance and improve the above-mentioned related factors in order to obtain a higher product evaluation from European and American consumers.

关键词： Household electrical appliance industry Industrial image Product evaluation Influencing factor

作者: ZHENG Hong YU Hui HAN Meili

作者单位: Beijing International Studies University, P.R. China, 100024

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 151-156

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）