Research on Multi-angles Practice Teaching Mode for Marketing Major

摘要：

With the development of market economy of our country, enterprises presents even higher requirement for the quality of marketing talents; however, the quality of practice plays very important role in the overall qualities of marketing talents. How to strengthen the cultivation of marketing students on their practice ability is a problem needing to be paid attention to by high-degree College. High-degree colleges should cater to the requirement of marketing put up with the measures and points of view in promoting practice teaching through the social practice with enterprises and finally construct Multi-angles Practice Teaching Mode for Marketing Major.

关键词： Multi-angles Marketing major Practice teaching Mode

作者: SHI Baojin

作者单位: Economics and Management College, Henan Institute of Science and Technology, China, 453003

会议类型: 国际会议

会议名称: 2012 Exchange Conference--International Marketing Science and Information Technology(2012 国际营销科学与信息技术大会)

会议地点: 长沙

会议语种:英文

页码: 157-161

在线出版日期: 2012-06-02（万方平台首次上网日期，不代表论文的发表时间）