Integrated Supply Chain of Customer Relationship Management Optimization
On the base of interpretation of customer relationship management (CRM) based on integrated supply chain, the market advantage of CRM based on integrated supply chain compared with that of a single enterprise is further illustrated, and then the system mode and operating mechanism of CRM based on integrated supply chain are discussed. The emphasis of the study is put on reorganizing cooperative enterprises superior resources into integrated core competence by changing ideas, modifying mode, and perfecting the cooperative mechanism and interest distribution mechanism, to serve customers effectively and participate in the competition. Eventually, a win-win situation that both the value of enterprises and that of their customers are maximized will be achieved.
Optimization Integrated supply chain CRM
LI Yansong JIANG Wenqin
Shandong Institute of Business and Technology, P.R. China, 264005 School of Management, Shandong Institute of Business and Technology, P.R. China, 264005
国际会议
长沙
英文
205-210
2012-06-02（万方平台首次上网日期，不代表论文的发表时间）