Suggestions on the CRM Implementation of Small and Medium-sized Enterprises Based on Data Mining
With the changing market and the increasingly fierce competition, it is harder and harder to meet the customers need. As for the 90％ of the small and medium-sized enterprises, the competitive environment is much severe. How to satisfy the customers demand and how to obtain more profits are the problems that the small and medium-sized enterprises should consider profoundly. This paper, with data mining, based on the analysis of the small and medium-sized enterprises CRM programs, puts forward several suggestions, including the unified plan and arrangement of senior managers, reasonable plan of enterprises business process, enhancing employees CRM consciousness and providing training, highlighting the function of data mining in CRM, co-developing and implementing CRM with competitors and necessary government support, etc.
Data mining The small and medium-sized enterprises CRM
BIAN Zhigang DONG Huibo
Jilin University of Finance and Economics, 130117 Jilin Agricultural University, 130118
国际会议
贵阳
英文
36-40
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）