Economic Thinking on Famous Brand Strategy

摘要：

Brand is a common phenomenon in our economic life. The author analyzes conditions to implement the famous brand strategy, procedures to implement the famous brand strategy and way of return from brand investment. Consumers can distinguish and evaluate the products of different manufacturers through brands which are both the mark of the manufacturers quality and the carrier of their market prestige and future profits. Furthermore, famous brands are favorable toward improving peoples quality life, regulating the market and making Chinas Upgrowth come true.

关键词： Brand function Intangible asset Market order Sustainable development

作者: ZHANG Jihua

作者单位: School of Management, Jinan University, Guangzhou, P.R.China, 510632

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 58-62

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）