Analysis of the Experience Marketing in Information Age

摘要：

Experience Marketing is a new marketing model which appears in experience economic ages. Experience Marketing lays emphasis on the consumers mental experiences, it use more scientific investigate and survey methods to research consumers and find the behaviors of consumers is rational as well as sensible. This article firstly analyses the difference between experience marketing and traditional marketing ideas, then advise some implementation strategies of enterprise experience marketing.

关键词： Information age Experience marketing Strategy

作者: CHEN Xiaoyun ZHOU Shufen JIAN Ling

作者单位: Xinyu University, China, 338001

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 71-75

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）