Innovation Mode and Strategy Research on Small and Medium-sized Enterprise E-marketing in Post Financing Crisis
As a whole new mode in the e-commerce age, emarketing is becoming more developed among domestic enterprises, but compare to international competitive enterprises, its just a beginning. Especially, its fairly weak in the application ability of small and medium-sized enterprises. This text base on general explainofe-marketings concept, characters, origination, development, elaborates domestic small and medium-sized enterprises situation of e-marketing, analyzing problems rising from exercising e-marketing, and put forwards the suggestion of how small and medium-sized enterprises combine their own characteristics to make choices on innovation mode and strategies of developing e-marketing, in order to provide a reference to small and medium-sized enterprises developing e-marketing.
Small and medium-sized enterprise E-marketing Innovation mode Marketing strategy
SUN Shaofu
School of Management, Dalian Jiaotong University, Dalian, P.R. China, 116028
国际会议
贵阳
英文
76-81
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）