The Theory and Empirical Research of Relationship Marketing Based on Win-win

摘要：

At present, more and more attention from the theory and businesses was put on the research and application of relationship marketing, and the related theory and practice is also in constant depth. Based on the existing theories and the basis of the study, this article put forward relationship marketing theory frame based on the win-win with enterprise microcosmic environment and core competitiveness as a research breakthrough point of relationship marketing.

关键词： Win-win Moment Risk Into force Power failure

作者: CHEN Jingdong YANG Mei

作者单位: School of Economics and Management, Xian University of Technology, China, 710054

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 92-96

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）