The Application of Experiential Marketing in Leisure Agriculture in China
With the rapid development of Chinas leisure agriculture, experiential marketing has gradually got into peoples lives, and it also developed into an important part in a leisure agriculture tourism marketing. This paper discusses the connotation of experiential marketing and experiential marketing in Chinas leisure agriculture marketing on the basis of the significance of leisure agriculture in China, and discusses the implementation of experiential marketing enterprises in the main problems, such as experience elements integrate not enough; cultural connotation of mining is not deep, infrastructure is too backward and resource integration is also too difficult. Finally, we are according to the demand of consumer experience to design the agricultural tourism project; create the cultural atmosphere and design the effective agricultural recreation experience marketing and other aspects of experiential marketing in China s leisure agriculture application.
Experiential marketing experience Leisure agriculture Experiential requirements
SHEN Xiuqing ZHANG Yewei
Inner Mongolia Finance and Economics College, Huhhot, P.R.China, 010070 Inner Mongolia Agricultural University, Huhhot, P.R.China, 010018
国际会议
贵阳
英文
97-101
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）