Perspective of Lifestyle Differences of Consumers Exploring the Initiative Opportunity of Chinese Marketing
With the increasingly fierce competition of market, the environment faced by marketers has changed a lot, especially in a special and complex transformation market such as China, where the consumption level and demand differences of regional market and the otherness of consumer behaviors have revealed a trend of diversification and dynamism. Marketers in China have met more and more marketing difficulties so that professional requirements become increasingly intense. It is my opinion that enterprises should resort to the differences of consumers lifestyle to subdivide target markets, and grasp the essence of market segments to pertinently formulate effective marketing strategies, then seize market opportunities at one stroke and get competitive advantages.
Life styles Life concept opportunity Marketing strategy
TU Yanhong
School of Business, Gannan Normal University, P.R.China, 341000
国际会议
贵阳
英文
196-200
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）