The Researches on StudentsAttitudes and Behaviors of Online-consumptions Influenced by the Families Communication

摘要：

As online consumption developed rapidly, the purchasing power of Students cannot be ignored. Family communication pattern has been concerned as a very important factor that influenced Students consuming behaviors. This article focuses the study on the Students onlineconsumptions, because they will be the mainstream of the online-shipping. We want to deal with the different influence of students attitudes and behaviors toward online-consumptions between different family communications patterns, and propose some suggestions.

关键词： Family communication Online-consumptions Students

作者: GAO Jie

作者单位: Sydney Institute of Language and Commerce, Shanghai University, China, 201800

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 206-210

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）