Innovative Research on Experience Marketing in Travel Industry of Inner Mongolia Under the New Economic Situation

摘要：

The development of tourism in Inner Mongolia was impacted by global economic situation. There exists a series of problems of experience marketing in tourism of Inner Mongolia in the aspects of marketing and management, the level of service, the quality of product and the interaction of marketing. The thesis puts forward that the innovative application of experience marketing in tourism in Inner Mongolia should be taken seriously. Tourism experience project has: been developed to enhance service quality, encourage interaction, and constantly promote the long-term development of the tourism industry in Inner Mongolia.

关键词： Inner Mongolia Tourism Experience marketing Innovation

作者: HAN Qingling

作者单位: Inner Mongolia Finance and Economics College, Huhhot, P.R.China, 010070

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 222-226

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）