Intel-cultural HRM Study on Culture Clash from Chinese Enterprises Investment in Brazil
With the advent of globalization, the enterprises in our country are increasingly diverse and multicultural. This study will see that the enterprise human resource management (HRM) must be knowledgeable about intercultural communication on both the domestic and abroad. By promoting training in intercultural communication competencies throughout the enterprises in our country, the enterprises human resource can better serve the company successfully to achieve its mission and goals. Therefore, the article takes Chinese enterprises Culture Clash in Brazil for the case study, deeply analyzes the intercultural conflicts that the Chinese enterprises in Brazil have met, discusses the reasons why the Chinese enterprises still have met from an intercultural communication perspective, and then put forward some suggestions to improve intercultural communication competences for human resource management in the Chinese enterprises and promote the development and cooperation between the Chinese and Brazilian enterprises, so as to make the enterprise leaders and managers in our country pay much attention to the this hot topic and to training in intercultural human resource management.
Chinese enterprise Intercultural communication Intercultural communication competence Human resource management Business management China Brazil
ZHANG Xiaochi
School of Foreign Languages, China West Normal University, Nanchong, Sichuan, P.R. China, 637009
国际会议
济南
英文
264-268
2011-10-01（万方平台首次上网日期，不代表论文的发表时间）