Fear Segments in Tourism under Current Economic Crisis

摘要：

This article proposes the investigation of fear segments in tourism. By doing so, a broadly accepted strategic marketing tool is integrated with a topic that presently causes significant concern to the tourism industry: the impact of negative global events on tourism demand. The concept of psychographic segmentation is extended to a new construct of tourist psychographics: kinds of perceived fears associated with vacation travel. The academic relevance lies in the introduction of a novel segmentation base to tourism research, the practical value lies in the potential for improved target marketing, minimizing the risk of demand fluctuations.

关键词： Perceived risk Market segmentation

作者: XU Huali HAN Fang

作者单位: School of Management, University of Jinan, Jinan. Shandong Province, P.R.China, 250022 School of Tourism Management, University of Jinan, Jinan. Shandong Province. P.R.China, 250022

会议类型: 国际会议

会议名称: 3rd International Forum of Human Resource Strategy and Development(2010年第三届人力资源战略与开发国际论坛 HR 2010)

会议地点: 济南

会议语种:英文

页码: 365-369

在线出版日期: 2010-10-01（万方平台首次上网日期，不代表论文的发表时间）