Road of Strategic Transformation for Chinese OEM Enterprises:Issues and Countermeasures

摘要：

The shift from OEM to ODM and OBM reflects the expansion of the scope of activity in the vertical value chain of the manufacturers,and is also an inexorable result of upgrading business and strengthening international competitiveness.This thesis explores the basic routes of strategic transformation of Chinese OEM enterprises and the major issues confronting them in the face of financial crisis based on integration of relevant theoretical views,and puts forth corresponding countermeasures and proposals.

关键词： OEM ODM OBM Strategic transformation

作者: SUN Zhongqun

作者单位: Business School,China University of Political Science and Law,Beijing,P.R.China,102249

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 431-437

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）