Independent Brand-building is the Key to the Survival and Development of Corporations
Enhancing the innovation capability of domestic corporations and promoting their independent brand-building with self-owned IPR (Intellectual Property Right), play important roles in the improvement of their international competitiveness. This paper proceeds with the significance of brand-building in the survival and development of corporations; and then sets forth the truth that the value of the brand originates from its independent innovation, i.e. it is the brand with self-owned IPR that can have an edge in the market competition; finally, this paper brings forward feasible solutions to the promotion of corporate brand-building in terms of concept renovation, Research and Development (R & D) investment, independent IPR granting, talents attraction and cultivation, and government function efficiency.
Independent Innovation Brand-Building Intellectual Property Right (IPR)
YANG Jie SUN Yang
College of Economics and Management, Hebei Polytechnic University, P.R.China, 063000 School of Foreign Language, North China Coal Medical University, P.R.China, 063000
国际会议
2009 International Conference on Growth of Firm and Management Innovation(2009企业成长与管理创新国际学术会议)
北京
英文
285-289
2009-09-01（万方平台首次上网日期，不代表论文的发表时间）