On the Construction of Enterprises Green Marketing System

摘要：

Green marketing is a practical resort of modern enterprise marketing during its devepopment. In order to promote the devepoment of green markeitng, a green marketing system of an enterprise must be constructed based on strategic management, organizational structure, organizational culture, research and marketing combination.

关键词： green demand green marketing marketing system system construction

作者: MA Jukui WANG Lijuan

作者单位: Department of Ideological and Political Theories Teaching and Research, Yulin University Yulin Shaan Deparment of Economics and Law, Shaanxi University of Technology, Hanzhong, Shaanxi, 723001

会议类型: 国际会议

会议名称: 2009 International Conference on Growth of Firm and Management Innovation(2009企业成长与管理创新国际学术会议)

会议地点: 北京

会议语种:英文

页码: 290-295

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）