Innovations on the Channels of Life Insurance Marketing
With the increasing number of subjects of insurance, the market competition becomes more and more fierce. Also, with the increased homogenization tendency of products, price and advertising nowadays, the innovation of marketing channel has become a major concern of the insurance industry and the source of establishing sustainable competitive advantage. This paper analyses the different characteristics of the insurance marketing channels and investigates the current status of Chinas insurance marketing channels. It also proposes some innovative strategies for insurance marketing channels.
Insurance marketing Marketing channel Cross-selling
WANG Xiaoyun LU Xuliang
School of Economics and Management, Shenyang Ligong University, Shenyang, P.R.China, 110168
国际会议
2009 International Conference on Growth of Firm and Management Innovation(2009企业成长与管理创新国际学术会议)
北京
英文
301-305
2009-09-01（万方平台首次上网日期，不代表论文的发表时间）