An Empirical Analysis on the International Competitiveness of Chinese Household Electrical Appliances Enterprises Based on the Grey Target Theory

摘要：

This paper constructs the evaluation index system of international competitiveness of Chinese household electrical appliance enterprises, applies the Grey target theory to evaluate four representative household electrical appliance enterprises in China. The result shows that Human capital is the most influential index in the system, while it is not exploited fully in some Chinese enterprises. Based on the analysis of the empirical cases, the paper draws a conclusion that the Asset-debt Rate should be controlled attentively in internationalization since it is the potential risk factor; and the technological innovation is the foundation of competing in the world market.

关键词： International competitiveness Grey target theory Household electrical appliancesenterprises

作者: GAO Suying SHEN Hao

作者单位: School of Business, Nanjing University, China, 210093 School of Management, Hebei University of Technology, China, 300130

会议类型: 国际会议

会议名称: 2009 International Conference on Growth of Firm and Management Innovation(2009企业成长与管理创新国际学术会议)

会议地点: 北京

会议语种:英文

页码: 354-359

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）